Portfolio

Public Relations and Marketing Specialist

Carley Randall

About

Me!

Hi! My name is Carley and I graduated from Ithaca College in May of 2023 with a B.A. in Psychology as well as a B.S.

in Integrated Marketing and Communcations. My blended background in both human behavior and marketing taught me how to be strategic and persuasive in my work. My unique educational background allows me to better understand humans and why they do what they do, which translates into marketing and communications effectively. I have a passion for beauty, wellness, fashion, food and beverage and am hoping to integrate these interests into a career.

Resume Link

Experience

Tiny Plant Hand Drawn Intricate Illustration

Fashion Intern

Tailors Square Boutique

Digital Marketing Intern

at JetSetGo

Social Media Intern

Lagoner Farms

All project titles have links, just click on each title button to see!

Public Relations

Writing for PR Portfolio

This is my portfolio for my Writing for PR class where I wrote a news release, email pitch, media advisory, feature story, op-ed, infographic, and a blog post, following APA 7 style.

PR Contact Research for JSG

One of my projects at JetSetGo was to develop a detailed list of potential PR contacts for our product.

Lively Run Goat Dairy

In my PR Lab senior year I worked with three other classmates on a PR plan for a local farm in Ithaca, NY!

Market Research

Toddler Drinks Spreadsheet

Completed a competitor analysis to get a better understanding of the toddler formula market to see if it was worthwhile for JSG.

Toddler Drinks Presentation

I included a PowerPoint presentation on my research to feature the packaging designs of our competitors.

Brand Opportunities

Completed a detailed search on potential brand opportunities for JSG.

Sales

Google Pixel 7 Pitch

For my sales class we created a book outlining different elements for a sales pitch with the "Google Pixel 7" as our client .

EXPO Tradeshow Planning

EXPO Tradeshow Planning (Sketches)

Planned and designed sketches for JSG brand Holle's set up at a tradeshow.

Media Planning

Media Planning Project

Formulated a campaign for "Mavi Jeans" based on data given. Determined budget breakdown as well as reach, frequency, GRPS, cost and impressions.

Advertising

Our team developed an advertisement campaign representing "Burts Bees" as our client!

Designed multiple different advertisements for "Furbo", based on our campaign goals.

Social

Planning

I planned multiple months of social media posts for all four JSG brands!

Social

Influencer

Outreach

At JSG I worked with many influencers with a variety of followers. I messaged them and worked through a signed contract with them.

Psychology

Work

During my years at Ithaca College, I had the opportunity to lead a research team of my own. My research was concentrated on developmental psychology with a strong focus on the period of emerging adulthood (age 18-29).

Study #1

Non-College Emerging Adults

I attended the Eastern College Science Conference and presented my research study on emerging adults who did not attend college. I analyzed their mental and physical states versus college attending students!

Study #2

Nicotine Usuge in Emerging Adults

I led this study taking complete responsibility for it. From generating the study idea to analyzing statistic outputs, I worked very hard on making this study thorough and well designed.

Involvement

HiFashion Studios

This is a club on campus that holds a fashion show each semester as well as many themed photoshoots. We encourage the idea that all bodies are beautiful, and anyone can be models. I helped set up and organized the planning of the hair and makeup crew as well as participating as a model.

Club Ski Racing President

I was the president of the ski racing team at Ithaca my senior year. Through this I was able to practice being a leader. I organized team meets, fundraisers, budgeting, coaching, and other day to day tasks while also competing. I was apart of the club for all four years!

VP of American Marketing Association

I was also the Vice President of Communications for the IC American Marketing Association sector. In this position I was responsible for planning and emailing members regarding updates and reminders of our meetings. I also lead a team of members working on different social media projects and workshops! We presented our chapter plan at the 2023 NOLA AMA conference and we won Top Small Chapter of the Year!